Course Synopsis
Inspector Website Optimization, Marketing

• Course description: This is a brief, 2 hour course meant to teach inspectors how to create efficient websites, get them to the top of the search engines and convert site visitors into callers.
  
• Participant Profile: The class is intended for inspectors of all website expertise levels. Those with no previous experience will be brought up to speed and those who have experience will learn new techniques, explore what has changed in this fast paced online world and more. The primary goal is for inspectors to learn a way to increase business on their own, without hiring expensive design and optimization companies to do it for them.
  
• Learning Objectives: Upon successful completion, participants should know:

1. What a websites true value is.. (your website should be bringing you 10-30 inspections a month)
2. How to save thousands by optimizing your own site (and why you're the best person for the job)
3. How having a website is important for offline marketing,
4. How to get to the top of the search engines to make the best use of it
5. How to convert the people who are looking at your site into callers
6. How to optimize sites for keywords, page titles, content, domain names
7. Why dynamic content such as blogs and news feeds are important
8. Briefly cover Google Ads & Analytics
9. Why have multiple websites and how it increases your profit,
10. How to ensure that the client actually calls you after looking at your site,
11. How to convert visitors into sales even at midnight
    

• Books and Handouts: PowerPoint presentation by Dominic Maricic will be provided.
  
• Abstract: Lots of new topics for those that have attended in the past! Learn how to get an inspection a day from your website by blasting yourself to the top of Google. Talk to others who've already accomplished this on their own, without paying someone thousands of dollars to do it for them. Get the most inspections out of Google Ads while spending the least amount of money. Find out what's working and what's not by scrutinizing the stats. You can't afford to miss this talk!

Dominic Maracic, President of Home Inspector Pro Inspection Software and Website Hosting, founded in 2004. Home Inspector Pro is now used in 17 countries and in 7 languages. Dominic is also the Webmaster for CREIA.org, Inspection.org CanNACHI.org, many ASHI Chapter sites and more.

Dominic has a degree in Computer Science and spent 10 years teaching math, computer programming and website design at a Southern California High School. He's been designing websites for over 15 years for personal use and businesses. On top of being the main programmer for Home Inspector Pro, he's currently in charge of the websites for multiple inspector associations and assisting others associations in SEO.

Dominic has been publishing articles for the inspection industry on how to improve their website rankings for several years. Over the past 3 years he's traveled around the US and Canada giving talks on website optimization and increasing sales for Home Inspectors. These articles have been used by inspectors across the country to improve their site rankings and their business.

Dominic has spoken at various CREIA chapter meetings & conference, ASHI chapter meetings & educational seminars and InterNACHI chapter meetings

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